Always Helps #EndPeriodPoverty

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Always donates feminine hygiene products to help girls stay in school and stay confident. #EndPeriodPoverty.

The most recent Always Confidence and Puberty Survey reveals that one in seven Canadian Girls1 have either left school early or missed school entirely because they did not have access to period products. At puberty, a girl’s confidence plummets, with the onset of menstruation marking the lowest moment for many girls.2 But the drop in confidence is so much worse for girls who lack access to period protection. It can force them to miss out on important confidence-building activities in the classroom, on the field and in extracurricular school programs, and it can limit their potential far beyond puberty. While lack of access to period products is typically associated with girls in other countries, period poverty isn’t just someone else’s problem. It’s happening right here in Canada.

At Always we believe every girl should have access to period protection.

That’s why Always is committed to helping #EndPeriodPoverty by sparking conversation and taking action. In Canada, Always has a goal to donate more than 1.5 million pads4 to Canadian school girls through schools that support the Always Puberty and Confidence Education Program.

You can help girls and join our mission to #EndPeriodPoverty. Together, let’s make sure every girl has the period products she needs to stay in school, because helping her stay in education is key to her growth.

  • Join the conversation and raise awareness of the period poverty issue in Canada
  • Post a throwback school photo in social media, tagging @Always (@Always_brand on Instagram) and using the hashtag #EndPeriodPoverty to trigger an Always donation of one month’s supply of pads to schools that support the Always Puberty and Confidence Education Program in Canada (before August 20, 2018 at 11:59 PM EST)3
  • Purchase Always Pads to trigger a donation of product to Canadian school girls in need (before September 9, 2018)4

The #EndPeriodPoverty donation program is one part of our long-term commitment to ensuring all girls at puberty have the sanitary protection they need to stay confident. For 35 years, Always has been championing girls’ confidence. The Always Puberty and Confidence education programs reach more than 17 million girls annually, and in just the past 10 years, Always’ product access programs have delivered more than 80 million pads to girls who need them most around the world. Additionally, the Always #LikeAGirl movement is driving societal change to make sure girls everywhere keep their confidence at puberty and beyond. The #EndPeriodPoverty campaign is the brand’s next step in its commitment to continued puberty empowerment.


1 The Always Confidence and Puberty Study, March 2018; based on Canadian females ages 16 to 24; 2016 Canada census.

2 The Always Confidence and Puberty Wave II Study, December 2014; based on females ages 16 to 49 year old.

3 For every throwback school picture posted in Canada before August 20, 2018 at 11:59 PM EST that tags @Always (on Twitter and Facebook) or @Always_brand (on Instagram) and uses the hashtag #EndPeriodPoverty, Always will donate one month’s supply (twelve pads) to Canadian school girls through schools that support the Always Puberty and Confidence Education Program (up to 100,000 pads). Profile settings must be set to “Public” for post to be counted.

4 For every Always Pads pack purchased in Canada between July 29, 2018 and September 8, 2018, Always will donate one pad to Canadian school girls through schools that support the Always Puberty and Confidence Education Program. Total estimated donation of more than 15 million pads is based on expected sales in the U.S. and Canada. Actual donation will be determined by actual product sales.

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