About “Hand-Me-Downy”

About “Hand-Me-Downy”

Learn about “Hand-Me-Downy,” a program that helps parents get more value from their kids’ clothes.


Parents know how quickly kids outgrow their clothes, and they’re all too familiar with the expense of endlessly buying new ones. Plus, kids tend to wear the same clothes over and over, so some items may not last as long as they could. That’s why families have relied on hand-me-downs for generations – it’s one of the best ways parents can get more value out of their kids’ clothes.

Handing down clothes is also a great way to reuse garments and help keep them out of landfills. In North America, 10.5 million tonnes of clothing are sent to landfills each year , and nearly 95 percent could be reused or recycled 1.

To help parents get more value out of their kids’ clothes, and to help have a positive impact on the environment, Downy is encouraging Canadians to participate in the “Hand Me Downy” program. Downy Fabric Conditioner protects clothes wash after wash to help them last longer. So clothes can be worn, reworn and handed down – not worn out and thrown out too soon.

It’s easy to get involved:

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1. Protect: Wash with Tide and Downy to keep clothes looking newer 50 percent longer. Downy Fabric Conditioner protects clothing fibres from fading, fuzzing and stretching, so clothes stay in great condition wash after wash .

2. Swap: Host a kids’ clothing swap party with friends and family. It’s a fun way to make sure beloved garments are given to a new family to love – and not thrown out too quickly.

3. Share: Share your experience on social media using #HandMeDowny!

Click here to get a $2 off coupon for Downy!




1https://www.valuevillage.com/rethinkreuse

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