Keeping Girls Playing #LikeAGirl

Join us in our mission to increase girls’ confidence by encouraging girls to Keep Playing #LikeAGirl.


How many times have we heard comments like “girls shouldn’t play that sport” or seen girls’ teams playing in half-filled arenas? What impact does this have on girls and their desire to play sports? Today, seven out of 10 girls feel they don’t belong in sports.* And as they’re pressured to conform to societal expectations, it’s no wonder that at puberty, girls’ confidence plummets and half of them quit sports. But sports are exactly what help girls stay confident!

Always wants to keep girls playing, because sports are critical in building confidence. In fact, a recent NHCS study found that women aged 18–24 are twice as likely to be confident if they play sports regularly than those who do not play at all. And yet, society is not tackling the silent issue of girls dropping out of sports. Always wants to change that.

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Always is inviting everybody to join in to rewrite the rules and keep girls in sports. For more than three decades, we’ve empowered girls worldwide by educating millions about puberty and their cycle, so they can feel confident. So join us in our epic battle to stop the drop in confidence girls experience at puberty by encouraging all girls to Keep Playing #LikeAGirl.

*Data collected from a 2016 survey among U.S. girls.

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