Ivory Snow Stage 1: Newborn Liquid Laundry Detergent is specially made for newborn babies’ delicate skin. That’s why it’s the #1 Choice of Pediatricians and has been trusted by moms for over 80 years. So swaddle your newborn in fabric washed with Ivory Snow’s hypoallergenic formula, designed to be tough on stains while still gentle on baby’s skin.
